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Planning and understanding our customers better helps us increase sales

Posted by SpringLivingMedellin on 28 de October de 2023

In the exciting world of real estate, making a difference and providing exceptional service to buyers is critical. Customer satisfaction is key, and on this journey, Ismael Kardoudi shares valuable tips in the following video to help you better serve your buyer clients. Let’s find out how to improve their experience!

Start from Zero

Often, buyers have unrealistic expectations or lack key information about the real estate market. They may not consider the costs of buying and selling or look for a home that doesn’t exist in their area of interest. In these cases, it is crucial to reset expectations and start from scratch. As advisors, our mission is to guide you through this reset process to find the best option.

The Initial Financial Study

Knowing the client’s budget is essential to provide effective guidance in the buying process. While it can be a challenge to encourage them to visit your agency before showing them properties, you can take advantage of this visit to discuss their financial needs. This will lay the foundation for a solid and efficient relationship.

List of Must-Haves

It’s time to get to know the buyer’s preferences for their new home. What would they like their ideal home to look like? This response provides valuable information from an emotional perspective, which will be helpful in decision making. However, after exploring their desires, it is essential to address the rational side, identifying what they could do without. Invite your customers to create a list of must-haves. This will help them make informed decisions.

Show Valuations to Buyers

Uncertainty is common in buyers who are inexperienced in the real estate market. To alleviate these concerns, it is advisable to present relevant documentation. This includes possible urban improvements in the area, the evolution of prices in recent months and, most importantly, the valuation of the property they are considering. Providing this information will give them confidence and security in their choice.

Facilitate Quick Decision Makinga

In the current real estate market, characterized by a shortage of properties due to the dynamism of recent years and the lack of new home construction, it is essential that buyers make agile decisions. During the cooling-off period, another buyer could jump the gun and snatch an excellent opportunity. You must convey the importance of acting quickly, as time is a valuable resource, and the more time that passes, the greater the chance that someone else will beat them to it.

The real estate industry is dynamic and competitive, so any advantage you can offer your clients can make a difference. In addition to the tips mentioned above, here are five additional strategies to further strengthen your real estate services and build strong relationships with your buyers:

Ongoing Professional Advice

Maintain constant communication with your clients and offer them professional advice throughout the buying process. Answer their questions, clarify their doubts and offer them updated information about the market. Trust is built through transparency and a willingness to help at any time. Your experience and knowledge can be invaluable to them.

Organized and Productive Viewings

Organize property viewings efficiently. Before taking your clients to view a home, research and select the properties that best fit their criteria. This demonstrates your commitment to their time and needs. During viewings, highlight the positive aspects of each property and answer their questions honestly. Encourage open communication to better understand their preferences.

Effective Negotiation

An essential part of the real estate process is negotiation. Help your clients understand how this process works and how they can get the best deal possible. Use your expertise to negotiate on their behalf and reach a mutually beneficial agreement. Your ability to negotiate effectively may be one of the reasons why buyers choose to work with you.

Reliable Network of Contacts

Maintain a reliable network of contacts in the real estate industry. Collaborate with other professionals, such as attorneys, appraisers, home inspectors and lenders. Providing access to a reliable network of experts can simplify the buying process and provide

peace of mind for your clients. If they can count on you to connect them with trusted professionals, they will be more satisfied with your services.

After-Sales Follow-Up

After the purchase is complete, don’t consider your job done. Follow up after the sale to make sure your clients are satisfied with their new property and resolve any issues that may arise. This level of customer service can lead to valuable recommendations and referrals.

Being a successful real estate agent goes beyond showing properties and closing deals. It’s about providing a comprehensive service that helps buyers at all stages of the buying process.

Trust and client satisfaction are the cornerstones of your long-term success in the real estate business. With these additional tips, you’ll be better prepared to meet the challenges of the marketplace and exceed your clients’ expectations. Take advantage of these strategies to stand out in the industry and build lasting relationships!

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